Formula for success The advertising slogan for this model focuses on one word "antiretro", this means that when developing the DS3 have preferred a fresh start and do not draw on any model of the past to no limitations are imposed, a very successful for make optimum use of space. But to name this new series, chose the name of one of our most distinguished of its past: the Citroen DS, known as Shark in Spain and launched in 1955. Leaving aside this small advertising minor contradiction, these two letters are the beginning of a new series of models.
