Mazda MX-5 20th Anniversary Edition

The MX-5 is 20 years old, and Mazda will celebrate the world’s most popular roadster’s success with a 20th Anniversary Limited Edition which will get a world premiere at the Geneva Motor Show next month. Limited to just 2,000 units, it will only be available in Europe, bearing a special edition scuff plate in stainless steel with a serial number.

Based on the 124 bhp/167 Nm 1.8-litre SE soft-top roadster, the 20th Anniversary Limited Edition adds chrome to the grille, door handles and headlight fascia plus silver fog lamp surrounds, unique 17-inch alloys and of course – 20th Anniversary logos. It can be ordered in three exterior colours – True Red, Crystal White Pearl and Aurora Blue; the latter is a new colour specific to this edition. The hue you choose will get repeated in the cabin.

There are no changes under the skin except for an additional bracing bar for the front suspension.

New Mazda5 previewed ahead of Geneva!

This is a case of when, not if. With the entire Mazda range adopting the big smiley corporate face, it was only a matter of time before the Mazda5 (Premacy in some markets) was forced to wear the new look. Like what you see?

The new Mazda5 will be unveiled at the 2010 Geneva Motor Show in March. Embracing “dynamic and elegant Nagare design”, it emits about 15 per cent less CO2 than the current model thanks to Mazda’s “i-stop” system, a new 2.0-litre direct injection petrol engine (paired with a six-speed manual for Europe) plus other measures. The Hiroshima based carmaker also claims a more comfortable ride, perhaps by retuning the suspension.

Mazda says that the 5 is the first production model to fully adopt its Nagare design language. Besides the Mazda3 style front end, there are other familiar Mazda cues such as the sculpted wheelarches, but the MPV’s flanks get wavy lines only seen on Mazda’s concepts prior to this. Nagare means flow in Japanese, and there’s certainly plenty of flow in the shape of the new 5. Inside, the dashboard design mimics the 3 and is more driver centric now.

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2009 Mazda Axela Prize

Mazda Motor Corporation has created the Mazda Axela Prize, a brand new Mazda Axela hatchback, which will be presented to the player who makes the best impression on fans through his exciting play during the two Japanese pro baseball 2009 all-star games. Mazda is the main sponsor for the two all-star games, which are organized by the Nippon Professional Baseball Association (NPB). The games will be played at the Sapporo Dome on July 24 and at the MAZDA Zoom-Zoom Stadium Hiroshima on July 25, 2009.

The selected player will receive an all-new front-wheel drive Mazda Axela compact with a 2.0-liter engine. Equipped with standard features that includes i-stop, Mazda’s unique engine stop/start system, Mazda’s latest eco-sports car delivers advanced environmental and safety attributes alongside superb driving performance.

Overview of the Mazda Axela Prize

- Prize awarded to: the player who most impresses the fans through his exciting play during the two all-star games.
- Prize jury: Mazda Axela Prize selection committee(To be comprised of members from the NPB organization and Mazda)
- Prize: one Mazda Axela

Like the Japanese pro baseball all-star games, the Axela and Mazda’s other products attract a great amount of attention. Mazda aims to offer driving pleasure in harmony with environmental and safety features in all of its vehicles. The Hiroshima-based automaker is supporting the all-star games because they evoke the same kind of dreams and emotions as Mazda’s vehicles.

2009 Mazda Mazda5/Premacy in Japan

Mazda Motor Corporation has announced upgrades to its Premacy (known as the Mazda5 in overseas markets) compact minivan in Japan. Popular due to its sporty styling and driving performance, the freshened Premacy goes on sale today at all Mazda, Mazda Anfini and Mazda Autozam dealerships nationwide. Manufacturer’s suggested retail prices (including sales tax) for front-wheel drive (FWD) models range from 1,820,000 to 2,195,000 yen(19,000 USD to 23,000 USD).

Since its debut in 1999, the Mazda Premacy compact minivan has earned plaudits for its efficient seven-seat packaging, outstanding driving performance and sporty styling. Ten years later, the Premacy is currently sold in over 60 countries and has become Mazda’s best-selling minivan, with total global sales surpassing 710,000 units.

The range topping 20Z model grade now comes with specially designed aluminum alloy wheels and seat and door trim that enhance its sporty appearance. To highlight its sharp lines, exclusive Dark Plum Mica exterior body paint is also newly available for this model grade. In response to high demand, the mainstay 20CS grade has been augmented with a new fuel economy gauge and a freshly designed center panel. With the addition of these features and a full equipment review, the upgraded Mazda Premacy 20CS is even more affordable than before.

All Mazda Premacy FWD model grades qualify for Japan’s eco-car tax incentives, with 50 percent reductions on both the automobile acquisition tax and the automobile weight tax.

Main features of the freshened Mazda Premacy

-Sporty, high-quality dark grey 17-inch aluminum alloy wheels which are exclusive to the 20Z model grade.
-Eight exterior body colors are available, including the newly added Aluminum Metallic and Radiant Ebony Mica. The special exterior color Dark Plum Mica is also exclusively available for the 20Z model grade.
-Newly designed fabric seat and door trim which is exclusive to the 20Z model grade.
-The 20CS, 20S and 20Z model grades are equipped with a trip computer that includes a fuel economy gauge as standard equipment.
-All model grades feature a glossy piano black center panel.
-Side and rear view cameras are available as a factory-installed option for the 20CS, 20S and 20Z model grades.